Web 2.0 And The CEO

Παλιούτσικο αλλά συνεχίζει να είναι επίκαιρο και to the point:

  1. YOUR COMPANY IS INSIDE-OUT IN AN OUTSIDE-IN WORLD
  2. YOUR COMPANY HAS A BAD WEB SITE
  3. Το αγαπημένο μου: YOU SHOULD BE ASKING YOUR CUSTOMER ONE QUESTION – “Would you recommend this product or service to a friend or colleague?”
  4. YOU DON’T OWN YOUR CUSTOMER; YOUR CUSTOMER OWNS YOU
  5. BITS WANT TO BE FREE — BITS WANT TO BREAK THE LAW
  6. GREAT MARKETING + GREAT TECHNOLOGY = THE ONLY WAY FORWARD

http://blogs.forrester.com/colony/web-20-and-the-ceo.html

Microsoft, you still can thrill me!

It’s been a long time since Microsoft thrilled me with a new service or product.

But these 2 TED demos really  hit me.

The first one is about new Bing maps and in the video1, among other things interesting, you can watch a LIVE VIDEO OVERLAY on a street view map !

Also, spend some time watching the second TED video talking about Pivot, a new experiment from Microsoft Live Labs visualizing data like never before!

Letter to a Technology Evangelist

Πρώτη φορά το άκουσα όταν δούλευα στη Microsoft μερικά χρόνια πριν και έχω ακόμη μερικούς φίλους εκεί που η κάρτα τους γράφει Technology Evangelist :-) .

Νομίζω ότι το άρθρο αυτό συμπυκνώνει πολλά από τα skills και τις γνώσεις που πρέπει να έχεις σε μια δουλειά που μόνο εύκολη δεν είναι.

Διαβάζω από εκεί:

  • know the technology you’re promoting, know what customers need, know your competition.
  • learn how to communicate in public, using powerful visuals, voice, body language.
  • practice your presentation skills, and be prepared to learn new things.
  • learn your audience, and give them respect, humility, passion and communication.
  • be the mouth, but also the ears, of your company; and use online tools in a smart way to track customers’ opinions, and to build a powerful network of people.
  • give the audience a memorable experience, and show them respect. FEEL how they feel. Treat them with high respect. They will love you for this

Αφιερωμένο εξαιρετικά. http://www.brunozzi.com/2010/03/05/letter-to-a-technology-evangelist

Internet statistics

Στο πνεύμα του νέου βιβλίου του Garr Reynolds που μόλις ξεκίνησα, εκπληκτική παρουσίαση των τελευταίων Internet statistics shared από την άλλη guru του είδους, Nancy Duarte.

JESS3 / The State of The Internet from JESS3 on Vimeo.

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