Web 2.0 And The CEO

Panos Kontopoulos - 12/03/10

Παλιούτσικο αλλά συνεχίζει να είναι επίκαιρο και to the point:

1. YOUR COMPANY IS INSIDE-OUT IN AN OUTSIDE-IN WORLD
2. YOUR COMPANY HAS A BAD WEB SITE
3. Το αγαπημένο μου: YOU SHOULD BE ASKING YOUR CUSTOMER ONE QUESTION – “Would you recommend this product or service to a friend or colleague?”
4. YOU DON’T OWN YOUR CUSTOMER; YOUR CUSTOMER OWNS YOU
5. BITS WANT TO BE FREE — BITS WANT TO BREAK THE LAW
6. GREAT MARKETING + GREAT TECHNOLOGY = THE ONLY WAY FORWARD

http://blogs.forrester.com/colony/web-20-and-the-ceo.html

Διαβάστε ακόμη :

• Long Tail – From the tail to the head
• Customer support and Social Media
• twitter strategy
• Web 2.0 Observatory study
• Letter to a Technology Evangelist

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